Job Description

Job Title: Marketing Manager

Location: Brookfield, WI

Reports To: VP of Product Management

Job Summary:

We are seeking a strategic and results-driven Marketing Manager to lead our marketing

initiatives and drive brand growth. This role is responsible for developing, implementing, and

optimizing marketing campaigns to enhance brand awareness, generate leads, and support

business objectives. The ideal candidate is a creative thinker with strong analytical skills and a

proven track record of executing successful marketing strategies.

Key Responsibilities:

• Marketing Strategy & Execution: Develop and execute comprehensive marketing plans

that align with company goals to increase brand awareness and market share.

• Campaign Management: Plan, launch, and monitor multi-channel marketing campaigns,

including digital, social media, email, content, and traditional marketing efforts.

• Brand Management: Ensure brand consistency across all marketing materials,

messaging, and channels.

• Content Creation & Management: Oversee content strategy, including website copy,

blog posts, social media, and email marketing campaigns.

• Market Research & Analysis: Conduct market research to identify trends, customer

needs, and a competitive landscape to optimize marketing efforts.

• Lead Generation & Sales Support: Develop strategies to drive customer acquisition and

retention, working closely with sales teams to align marketing efforts with revenue

goals.

• Budget & Performance Tracking: Manage marketing budgets, track campaign ROI, and

provide performance reports with key metrics.

• Partnership & Vendor Management: Collaborate with external agencies, vendors, and

partners to enhance marketing capabilities.

• Team Leadership & Collaboration: Lead and mentor a team (if applicable) while working

cross-functionally with other departments to support company objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 6 years of experience in marketing, preferably in B2B

• Strong knowledge of digital marketing, SEO, SEM, PPC, and social media strategies.

• Experience with marketing automation tools, CRM systems, and analytics platforms

(e.g., HubSpot, Salesforce, Google Analytics).

• Excellent communication, project management, and leadership skills.

• Proven ability to manage multiple projects and meet deadlines in a fast-paced

environment.

• Data-driven mindset with experience in measuring and optimizing campaign

performance.

Preferred Qualifications:

• Knowledge of graphic design and content management systems (e.g., Adobe Creative

Suite, WordPress).

• Strong understanding of brand storytelling and customer engagement strategies.

What We Offer:

• Competitive salary and commission structure.

• Comprehensive benefits package, including health, dental, and retirement plans.

• Opportunities for professional growth and development.

• A supportive and collaborative work environment.

RF Technologies is an equal opportunity employer. We celebrate diversity and are committed

to creating an inclusive environment for all employees.

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