Lead the design process from research and ideation to implementation, creating solutions that are both user-centric and business-oriented.
Conduct user research (interviews, usability tests, surveys) and translate insights into actionable personas, user flows, and journey maps.
Design high-fidelity UI and prototypes that are visually compelling, intuitive, and scalable across platforms.
Collaborate with product managers, engineers, and other stakeholders to create experiences that balance user needs with operational goals, including eligibility determination, application processes, and benefit management.
Define and maintain scalable design systems to ensure consistency across all digital touchpoints.
Advocate for accessibility and inclusivity, ensuring that designs comply with WCAG standards and are usable by diverse populations.
Stay at the forefront of design and technology trends, bringing innovative ideas to enhance the user experience for public service platforms.
Measure and iterate on designs based on user feedback, A/B testing, and data analytics
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