Job Description
Job Description Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.
Collective Voice is opening the influencer world to all storytellers. Through technology, relationships, and education, we give our creators a space where they can grow and flourish, and we give marketers the opportunity to connect with creators that will fuel their brands. (You could call it a win-win.) Influencer marketing is estimated to be a $16b industry in 2022, which makes this an incredibly exciting time to join the Collective Voice team and be part of the greater Rakuten organization. As we continue to grow, we're committed to maintaining the positive candor, encouragement, grit, and fun vibes that make this team so special. If you're game for contributing to a team that has built on years of exceptional growth and now stepping into the role of full-blown industry leader, well - we'd love to hear from you.
Key Responsibilities - Social Media Strategy: Partner with the director to develop and oversee a comprehensive social media strategy for TikTok and IG Reels that aligns with our brand's values and objectives. Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape.
- Content Creation: Brainstorm and generate content ideas for TikTok and IG Reels. Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
- Platform Management: Manage and optimize our presence on TikTok and partner with another social media manager on Instagram. Stay up to date with platform updates and trends to maximize engagement.
- Audience Engagement: Foster and nurture relationships with our online community by responding to comments, messages, and feedback promptly. Encourage user-generated content and meaningful interactions.
- Analytics and Reporting: Utilize analytics tools to track and analyze social media performance metrics. Provide regular reports and insights, highlighting successes and opportunities for improvement.
- Content Calendar: Develop and maintain a content calendar that ensures a consistent and cohesive brand presence across TikTok and Instagram.
- Trend Spotting: Stay current with influencer marketing trends to identify opportunities for innovative content and marketing strategies.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- You are a compelling storyteller; a strong collaborator; and interested in influencer marketing.
- You have a strong understanding of content creators and social media trends
- You have experience creating content for TikTok
- You have strong project management skills with a keen eye for detail
- You are a self-starter and creative problem solver
- You bring a positive attitude to any challenge
- You are interested in expanding your skillset to include content marketing and the management of a blog
- You have experience creating content at an agency or brand
MINIMUM REQUIREMENTS - 6+ years of experience in social media marketing and content creation
- Bachelor's degree required, MBA preferred.
At the time of posting, Rakuten expects the hourly rate for this role will be between $45-$55/hr. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location.
Five Principles for Success Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professiona l - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!!- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
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