Job Description

Vasion is looking for a Senior Customer Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

We would love to hear from you if you share our passion for digital transformation and are ready to join us on this exciting mission.

The ideal candidate is an experienced senior manager who is passionate about building engaging, world-class customer marketing, advocacy, and community programs, and who is ready to take on a leadership role. You will be pivotal in the program building of our customer marketing program: refining the user group program, expanding customer storytelling, acting as a Marketing product launch lead, and leading a team of customer marketers. Your efforts will drive customer experiences, engagement, and advocacy to drive multi-product adoption and revenue. You should love collaborating with stakeholders to amplify the voice of the customer. You’ll be prepared to set and track goals that measure the efficacy of customer marketing programs, with the polish to speak to any level of the organization. 

This is a highly cross-functional role, which requires building strong relationships with a broad array of internal teams across Marketing, Sales, Product, Comms, Operations, Customer Success, and the C-Suite, while cultivating customer relationships that contribute to their overall experiences. This role manages a team including internal and external resources.

Primary Responsibilities

• Set the strategy and scale the customer marketing program to support retention, expansion, upsell, and cross-sell, including developing customer engagement strategies, building and executing customer marketing programs, communicating product launches and new features, and other activities as directed.

• Lead, coach, and develop members of a highly effective and productive marketing team while exemplifying the core values of the company.

• Refine the user group program to bring value and connection to key customer and partner relationships

• Source, secure, and maintain a pipeline for the production of customer stories and case studies, in written and multimedia formats, to maximize the efficacy of go-to-market efforts, and support Vasion’s target personas, industries, and market segments

• Expand the current customer advocacy program to increase membership and engagement, and highlight Vasion customers

• Work with global marketing teams to support the incorporation of customers into their regional marketing activities

• Partner with Sales, Product, Product Marketing, and Client Success organizations for a world-class holistic customer experience 

• Explore and build a community program to connect customers, foster networking relationships, and up-level engagement, including a considered online presence

• Partner with Lifecycle and Operations to build and maintain a cross-functional calendar of communications for customers, including our customer newsletter 

• Establish success metrics, continuously analyze results and make improvements accordingly

• Available for occasional travel, up to 20%, to meet customers and attend events

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or a related field
• 8-10+ years in B2B communications, B2B marketing, with preferred experience in establishing, building, and scaling customer marketing, community, and advocacy programs
• Experience developing and executing campaigns, enabling customers, serving as the customer voice, and supporting product launches
• Experience as a manager of people, leading employees and teams.
• Experience producing exceptional customer stories, case studies, and testimonials, in written and multimedia formats
• Demonstrated experience building cross-functional relationships with internal and external stakeholders
• Experience managing vendors and other third-party contributors that play a role in content creation, such as designers and external copywriters.
• Experience standing up or scaling community, user group programs, including coordinating logistics, content development, and marketing efforts to ensure successful and engaging events
• A proven track record of recruiting, motivating, and celebrating customer advocates
• Experience with Slack, Google Suite, CRMs, automation, and tracking programs

Preferred Qualifications

• Excellent project management capabilities; results-focused with impactful execution and follow-through; highly detail-oriented

• Superb written and general communication skills

• Standing up customer reference and referral programs

• Understanding of IT markets, trends, and IT buying center audiences

• Understanding of integrated marketing and content marketing 

• Ability to grasp technical concepts quickly and knowledge of SaaS models

• Experience or knowledge of Public Relations and Communications

• Developing events and customer conference experience

• Working knowledge of CRMs, marketing automation tools, CX platforms 

Benefits

Our Marketing Team Manifesto

We are a profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re really fun.

BENEFITS

• Flexible work environment 
• Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company company-match
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc. 

OUR CORE VALUES

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

MORE ABOUT VASION

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ADDITIONAL INFORMATION

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.

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