Job Description

I. General Responsibilities

Do you have a passion for crafting stories for the digital age? If you love building tools, automation, e-commerce, channel management, and app development, this may be a perfect fit. If this sounds like you, let’s talk!

New U Life is seeking a talented Digital Marketing Manager to join our team in a hybrid capacity based out of our Lehi, Utah office. This person will develop and implement digital-led programs, crossfunctional campaigns, and day-to-day management of our technical marketing channels, as well as drive deeper engagement with New U Life customers and field leaders. The ideal candidate will develop clear and measurable objectives to discover the best strategy for success by developing digital solutions. You will partner closely with internal teams from Content, Creative, Product Marketing, Social Media, Sales, Events, and more.

II. Required Performance

What You Will Own (including, but not limited to):

• In collaboration with the New U Life’s Vice President of Marketing, be the New U Life Digital Marketing Manager overseeing all digital channels, such as email, SMS, app, e-commerce, and web development.
• Work with the New U Life design team to develop marketing collateral and meet branding standards.
• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads).
• Become a voice that will disseminate New U Life’s culture and brand to our leaders and customers.
• Develop all digital marketing plans including SEO/SEM, email marketing, and online advertising campaigns.
• Conduct, gather and analyze online statics while identifying opportunities to optimize performance and report insights to leadership to determine new areas to fully leverage digital communication.
• Achieve targeted results and ensure timely effective execution of digital marketing tactics and programs.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Report KPI metrics monthly to demonstrate strengths and weaknesses of engagement.
• Oversee engagement strategy and project management responsibilities for the New U Life app (Uconnect); acting as the face of the organization to teach, instruct, manage, and become the subject matter expert.
• Integrate all digital communications channels (email, SMS, push) to ensure the most substantial open rate.
• Develop the branding standard for all visual communication sent electronically, primarily email, to ensure New U Life brand is second-to-none with easily shareable assets.
• Promote and support all videography event publications on international channels.
• Support all digital and online promotions via retargeting campaigns, drip-campaigns, win-back campaigns, segmentation, email automation, and smart trigger to ensure the highest customer conversion rate.
• Act as the administrator of the New U Life website and e-commerce platform working cooperatively with the design, operations and the IT department to ensure all marketing promotions are launched online.
• Oversee all smart-trigger and automation communication via email and SMS channels.
• Work with sales, field support, operations, and international to ensure global communication is conducted.
• Additional duties as assigned.

III. Qualifications

Education and Experience

• A proven track record in digital marketing strategy and management.
• Experience planning, managing and executing successful digital marketing strategies.
• Knowledge of fundamental office support, marketing principles and practices as normally acquired through a bachelor’s degree in marketing, communications, or other related field.
• Minimum 2 years’ experience in the areas of administrative support, with advertising, market research, public relations, direct mail, and digital marketing preferred.
• Platform expertise in e-commerce, web development, and email management at a minimum.
• A strong ability to produce engaging digital marketing content, email/SMS, and automation deployment strategies on all digital platforms.
• Computer literacy in a Windows environment with a desire to leverage technology to find solutions. High level of Microsoft Office competency including Excel, Word, and PowerPoint.

Knowledge, Skills and Physical Requirements

• Ability to work within a diverse team with varying levels of experience to produce the highest quality marketing materials.
• Ability to self-manage while executing complex deadline-oriented projects. Solid project management skills and organization skills needed. Ability to pay close attention to detail.
• Excellent writing, proofreading, and editing skills required.
• Graphic design skills necessary to develop social media content.

Preferred Skills

• A knowledge of digital marketing management software platforms, photography, videography, and graphic design platforms, such as software consistent with Adobe Suite and HTML/CSS.
• Knowledge of digital platforms: Ex. Shopify, WordPress, OmniSend, ZipLingo, MailChimp, MailShake

Attitudes and Aptitudes

• A drive to learn new skills and stay up to date on industry best practices.
• Positive attitude and inspiring presence.
• Ability to portray confidence in a live setting (e.x., Facebook Lives).
• A strong desire to provide health solutions to individuals.
• Passion for technology and digital platforms to promote brands online.

IV. What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• Health, dental, and vision insurance.
• Retirement savings plan with company match of 5%.
• Unlimited paid time off and holidays.
• Complimentary employee products.

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